From zero to live across Amazon Europe — Germany, France, Italy, Spain, the Netherlands — through Ireland, the only English-speaking country inside the EU customs union. Zero import duty. One VAT registration. One operator.
The assessment is called The Bearing — free to request.
Where your goods route from decides your costs, speed, and paperwork in every EU market. Routed through Ireland, the numbers change.
Inside the customs union, with Amazon.ie as a home proving ground. What's missing is the operator knowledge — that's what we supply.
Your EU customers may already import from your UK or US listings at worse prices. Routed through Ireland, you get local-brand economics. We build that route.
No packages, no funnels, no "book a call to see pricing." Each stands alone, priced openly — full detail on the pricing page.
Selectivity is the product. Here's exactly who Traeva is for — and who it isn't.
Six promises — every one in the contract, not the sales call.
Send one line — your website address. We'll prepare a free Bearing: an honest read on your Amazon EU opportunity, ending in a stamp. No call. No form. No obligation.
Request your free Bearing →The Bearing is a professional assessment of your specific brand's Amazon EU opportunity. Not a generic report. Not a sales audit. A decision, with the evidence behind it — and it's yours whoever you launch with.
Request your free Bearing →Data tools hand you forty metrics and leave the decision to you. The Bearing reads your brand and hands you the decision.
The opportunity is clear, the brand is ready, the economics work. Comes with the market sequence and a week-by-week plan.
Strong opportunity — with named conditions to clear first. Each one specific, ordered, time-estimated. Most brands land here.
Launching now would waste your money. We say so, explain why, and tell you exactly what changes the verdict.
| Free | Full · €690 | |
|---|---|---|
| Verdict + rationale | ✓ | ✓ |
| Brand read | Summary | Complete |
| Readiness check | Top 3 flags | All 7 |
| Named competitors | — | ✓ |
| Financial model | Indicative | Verified |
| Operator review | — | ✓ |
| Signed document | — | ✓ |
| Founder call | — | +€200 |
| Delivery | Days | 5 working days |
An anonymised, real assessment — a children's oral-care brand on a UK entity with EU demand already leaking onto a US listing. Here's the shape of the verdict they received.
EU customers were already buying the brand by importing from its US Amazon listing — paying more, waiting longer. A dedicated Amazon.de listing fulfilled from EU stock would capture demand that already exists, at better economics for everyone.
DE 92 → FR 78 → NL 64 → AT 58 → SE 51. Germany first — largest market, natural-product premium, existing German-buyer reviews already visible on the US listing.
Two named blockers to clear first: the UK entity triggers post-Brexit fiscal-representation cost in each EU market, and a product-safety report needed resolving before any launch. Each was listed with a resolution step — that's what makes it conditional, not a no.
The Bearing also showed the punchline of the whole model: an Irish brand in the same category would score 15–20 points higher — for no reason other than geography. No Brexit fiscal rep, one VAT registration, zero duty. Same product, better route.
No form. No call. No pitch. Email your brand's website address and we prepare the Bearing. What you do with the verdict — including launching with someone else — is entirely up to you.
Request a Bearing → hello@traeva.ieSeven ways to travel — independently priced. None requires another first. What's on the ticket is what it costs.
A professional assessment ending in one stamp — with readiness check, market sequence, financial model, risk register. The full version is operator-prepared, signed, yours to keep. Founder call +€200.
Everything to your first EU sale: account, Brand Registry, compliance, German and French listings, FBA, launch advertising, 90 days support. Live in 10–12 weeks. Up to 8 products; +€300 each after.
Ireland's marketplace opened in 2025 — most Irish brands still aren't on it. Live in 4–6 weeks, up to 5 products: reviews, data, an account that works before the bigger move.
For brands under €500k: our complete playbook, weekly working sessions, your team executes. Done-with-you, not done-for-you. The operator method at a starter price.
Advertising, inventory, listings, account health, reporting — founder-direct. Success fee 10% of EU revenue, capped at €5,000/month in writing. We take over accounts we didn't launch.
New market activation, new ASINs, a Q4 campaign — fixed fee, clear deliverable, no surprises. For brands already in a Growth Partnership.
These are independent doors, not steps. Plenty of brands launch without a Bearing. Some take the Bearing and launch with someone else — the document is still theirs. That's the point.
Some brands don't want a launch, a retainer, or a dashboard to check. They want Amazon EU to simply happen — without building a team, holding an account, or learning a marketplace. For them, Traeva doesn't advise on the channel. Traeva becomes the channel.
Amazon.ie opened in 2025. Irish shoppers no longer default to the UK site — and the brands that show up first are taking the category positions. The domestic proving ground is open, and it's nearly empty.
Launch on Amazon.ie →The lowest-risk way to learn Amazon — same systems, your own market, your own language.
Honest note: Amazon.ie is a small market. This launch won't transform your revenue — that's Europe's job. What it does is remove the risk from the bigger move: you arrive at the EU Launch with reviews, data, and an account that already works.
Traeva exists because of a gap that shouldn't: brands with every structural advantage to win on Amazon EU, and nobody whose whole job is showing them the route.
Six established Amazon agencies were analysed before Traeva launched. Not one mentions Ireland, Amazon.ie, or the EU customs union advantage. All hide their pricing. All put account managers between you and the expertise. Traeva is built as the opposite on every line — and the name says the rest: Trade + Via. The trade route.
A small set of launch clients and deep partnerships at any one time. When we're at capacity, we say so and you go on a list — we don't stretch.
The Bearing means you never have to trust us blind. Judge the thinking — free — then decide.
Send one line — your website address. We'll prepare a free Bearing, ending in a stamp. No call. No form. No obligation.
Request your free Bearing →Straight answers on selling across Amazon Europe through Ireland — the customs union advantage, VAT, compliance, timelines, and how Traeva works. Useful whether or not you work with us.
Plain-language terms of use and how Traeva handles your information. Engagement-specific terms are set out in individual client contracts.
Traeva collects only the information you choose to send us — typically your name, email address, and brand website when you request a Bearing or make an enquiry. We use it solely to respond to you and, where relevant, to prepare your assessment. We do not sell, rent, or share your information with third parties for marketing. You can ask us to delete your information at any time by emailing hello@traeva.ie. Traeva operates from Ireland and handles personal data in line with the EU General Data Protection Regulation (GDPR).
The content on this website is provided for general information about Traeva's services. The free Bearing is a directional assessment prepared in good faith and is not a guarantee of commercial outcomes on Amazon or any marketplace. Pricing shown is indicative of standard engagements; final terms, deliverables, and payment schedules are set out in a written agreement specific to each engagement. Nothing on this site constitutes legal, tax, or financial advice.
All paid services — EU Launch, Amazon.ie Launch, Launch Sprint, Growth Partnership, and Enterprise arrangements — are governed by an individual written contract agreed before any work begins. That contract sets out scope, fees, payment terms, ownership, confidentiality, and exit provisions. Where Traeva acts as seller of record, the specific commercial and compliance responsibilities are defined in that agreement.
Questions about these terms, your information, or a deletion request: hello@traeva.ie. Traeva, Ireland.
Traeva is an operator-led Amazon EU and Amazon.ie growth partner based in Ireland.
We help Irish, UK, and international consumer brands launch, expand, and grow across Amazon Europe — including Amazon.ie, Amazon Germany, Amazon France, Amazon Netherlands, Amazon Italy, and Amazon Spain. Services span Amazon EU market entry, Amazon.ie launch, marketplace management, Seller Central and Vendor Central operations, EU VAT and OSS compliance, Brand Registry, FBA logistics, and Amazon advertising. Routed through Ireland's position inside the EU customs union, brands gain zero import duty into the EU and a single VAT registration covering all 27 member states.